It’s no secret that children are heavily influenced by what they see on TV, and due to their natural fascination with the princess’ and superheroes they get to know and love in popular kids films, they want to cover their surroundings (clothes, toys, decoration) with their favourite character from the movie.

Kids films are predominantly based on teaching the child a life lesson, what's right and wrong and how to be a good person in general, which makes exposure to these stories will more often than not, have a very positive effect, especially looking at the modern fairy tale where princess’ are portrayed as a strong and independent, and love for family is embraced over romance.Kids want to bring the story and character to life and through wearing character clothing the child can feel as though their favourite character is almost a part of or at one with them. It can encourage children to want to behave in the same way that they believe their favourite hero/heroine would.

Stocking character clothes is always going to prove popular in children's stores because this trend will never go out of style! Think Disney and Marvel classics, stories created decades ago, yet still adored by millions of children and adults across the globe. Parents are likely to introduce these movies to their children (especially Disney), like when they were children. The legacy is passed down from generation to generation and the characters truly have consistent and powerful marketability.

Wholesale Character Clothing